Nissan x Driving Empire Named Finalist at 2025 Brand & Lifestyle Licensing Awards
Nissan x Driving Empire Named Finalist at 2025 Brand & Lifestyle Licensing Awards
Nissan Vehicles for Driving Empire on Roblox has been named a finalist in the Inspired Innovation Brand Licensed Product or Range Award at the 2025 Brand & Lifestyle Licensing Awards (B&LLAs).
This collaboration between Nissan and Voldex integrated Nissan's real-world vehicles into Driving Empire, a popular racing game on the Roblox platform, showcasing an innovative approach to branded experiences within immersive digital environments.
The B&LLAs recognize excellence in brand and lifestyle licensing, and this nomination highlights the evolving role of gaming in brand licensing and the potential for interactive experiences to reach new audiences.
Winners will be announced on April 24, 2025, at the Royal Lancaster Hotel in London. For more details and to view the full list of finalists, visit the B&LLAs 2025 Finalists page.
