How Gen Z Engages With Digital Fashion and Self-Expression

Roblox's latest report reveals a fascinating shift in how Gen Z engages with digital fashion and self-expression:

( 1 ) Avatar Over Personal Style: Over half of Gen Z prioritize their avatar's style over their physical appearance. Digital fashion's importance is rapidly growing, with 85% acknowledging its increased significance.

( 2 ) Style & Spending: Roblox saw 165 billion avatar updates and 1.6 billion fashion item purchases in 2023. Gen Z doesn't just value digital style; they're willing to spend on it, with many budgeting up to $100 monthly for digital fashion items.

( 3 ) Brand Influence: Digital fashion isn't just about aesthetics; brand recognition plays a crucial role. 84% of users said trying a brand in the virtual space influences their likelihood to consider it in the real world.

( 4 ) Beyond Clothes: The trend extends to avatar makeup, hair, and emotes. Brands like Fenty Beauty and L’Oreal are investing in avatar cosmetics, and users are increasingly adopting these, with purchases of hairstyles and emotes on the rise.

( 5 ) Impact on Physical World: The virtual world's influence seeps into the real world, with 84% of users stating their physical style is inspired by their avatars.

Read more about how digital self-expression is shaping consumer behavior and brand strategies in the full report: Roblox 2023 Digital Expression, Fashion & Beauty Trends Report